— Project · 2018
Nike — VaporMax
- ◦ Design
- ◦ Animation
- ◦ CGI
Nike needed a creative partner on their latest VaporMax campaign with Errolson Hugh’s company, Acronym. We couldn’t resist this great opportunity — discovering a whole new world between cyberpunk and westerns.
— Process
The Alternate World
Errolson and Nike had a wild inclination to juxtapose the worlds of old traditional westerns and cyberpunk. The final result is eccentrically fantastic and such a blast to create.
— Process
Style Frames
Before principal motion began, we first needed to get the design direction sorted and approved by Nike and Errolson. The main intention was to create a world of chaos, yet still visually coherent.
— Gallery
Stills & frames
— Credits
The team.
- Designer + Animator + Art Director — Ash Thorp
- Designer + Animator — Toros Kose
- Producer — Monica Thorp
- Nike Creative Director — Danny Demers
- Special thanks — Errolson Hugh, Zaoeyo, Greyscale Gorilla, Chad Ashley